From Preschool Parent to Entrepreneur: The Story of First Discoveries Montessori Academy

Joanie Keays, a mother in Granbury, Texas, took a leap of faith when she couldn’t find a preschool that met her expectations for her children. Instead of settling, she left her job and founded the First Discoveries Montessori Academy in 2007. This unique school offers a child-centered educational approach that combines mixed-age classrooms with individualized education, aiming to foster critical thinking in young children.

Unlike her previous career where she managed a large team, Keays built the academy from the ground up with little outside help. She took on multiple roles, from HR to marketing, to ensure the school’s success. As the academy grew, Keays continuously improved operational processes to provide the best possible experience for students and parents.

While Keays initially planned to sell the school after her children graduated, she decided to explore other options. After listing First Discoveries for sale, she received numerous inquiries and ultimately sold the school for $1 million to a buyer passionate about its mission.

Reflecting on her journey, Keays offers advice for aspiring entrepreneurs. She emphasizes the importance of starting early, doing the work with honesty and integrity, and recognizing when it’s time to move on. Keays’ story serves as a reminder that it’s never too late to pursue your passion and make a difference in your community.

Joanie Keays’ story is a testament to the power of following your dreams and creating opportunities where none exist. Her dedication to providing quality education for children has left a lasting impact on the Granbury community, inspiring others to pursue their entrepreneurial aspirations.